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ASoc

Case study

Transforming e-commerce with AI precision

A fast-growing retailer wanted recommendations that felt personal without slowing the site down or relying on guesswork. We built and shipped a system that did both.

Modern workspace at golden hour

The challenge

Shoppers saw generic suggestions that rarely matched intent. Conversion stalled, and the existing rules engine was impossible to maintain as the catalog grew.

Our solution

Personalized suggestions

A recommendation model trained on live behavior, refreshed continuously.

Dynamic pricing signals

Real-time demand inputs to support smarter promotions.

Predictive insight

Early churn and restock signals surfaced where merchandisers work.

Before

  • Generic, rules-based suggestions
  • Stalled conversion rate
  • High maintenance overhead

After

  • Behavior-aware recommendations
  • +38% revenue per session
  • Self-updating, low-maintenance

Technologies used

  • TensorFlow
  • Python
  • Vector search
  • Real-time streaming
  • Cloud inference
ASoc shipped something our last vendor quoted half a year for. The lift was obvious within weeks, and the team explained every decision in plain terms.
Sarah MitchellVP of E-commerce, Novaretail

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